What:
Surf Collective NYC’s Valentine’s Day eCard campaign to benefit non-profit Waves for Water’s Sandy Relief initiative focused on New York and New Jersey’s hardest hit areas, including the Rockaways and other East Coast surfing hot-spots. Send your sweetheart, crush or friend an eCard that simultaneously helps our local surf communities hit hardest by Superstorm Sandy.
Who:
Contributors include surfers from a cross section of creative fields including fashion designers Heidi Merrick and Rogan Gregory, filmmaker Mikey Detemple, photographers Alberto Guglielmi, Dane Peterson, Ryan Struck, Justin Jay, Justin Bastien, River Jordan, Zac Bush, surfboard shaper Tim Bessell, fine artist Michael de Nicola, graphic artists/illustrators Mr. Furious, Alessandra Olanow, Nick Lynn, etc.
How:
The series of eCards will be available online on Surf Collective NYC’s website (www.surfcollectivenyc.com). Users choose from one of the images, customize the message and make a donation in the name of the recipient. Your customized messages will arrive on Valentine’s Day.
XO:
100% of the monies raised will go directly to the charity to provide hot meals, construction materials, and much more; offering a paperless, environmentally-sound way of sending some Valentine’s Day XO while helping to provide local residents with the assistance they need to rebuild the communities we love.
